Ever dreamed of turning a simple food cart into a city-wide empire of flavour?

In Business Heroes: Street Grub, you play as an aspiring street food entrepreneur, starting with one tiny stall and expanding through strategy, savvy, and delicious cooking. This game combines turn-based strategy and business simulation to deliver a quirky, deep tycoon experience.

In our demo, you can play the opening weeks of your street food venture – will you become the talk of the town or go bust by the weekend?

🕒 Turn-Based Gameplay – Plan & Execute: Each in-game day is a turn. Night is for planning: choose your menu, set prices, pick your location. Hit “Start Day” and watch the customers roll in! No twitch reflexes needed – strategise at your own pace, then sit back and see the results.

🍔 Customisable Burgers – Craft the Perfect Recipe: Master the art of burger creation by choosing the right ingredients to delight each customer segment. Every demographic has a preferred flavour combination, and discovering the perfect burger recipe for each group is the secret to skyrocketing your food truck’s popularity!

🚚 Expand Your Fleet – From Cart to Double Decker: Grow from a single food cart to a fleet of food trucks. Upgrade your ride – get bigger grills, louder speakers, or a shiny new van. Unlock new trucks and assign them to different districts to multiply your revenue. (By the end of the demo, you can manage 3 trucks – in the full game, even more!)

🤝 Events: Random events like sudden rainstorms or viral trends will keep you on your toes and force you to adapt.

📈 Business Management Made Fun: Handle marketing, reviews, and budgeting in a light-hearted way. Launch ad campaigns and watch your popularity soar. Just don’t run out of cash – take a loan if you must, but the bank will want it back!

🏆 Sandbox Mode & Replayability: Each play-through is different. Try Sandbox Mode to build an empire without time limits or take on Challenge Scenarios. With procedural events and multiple strategies to try, Street Grub offers high replay value even after you master the main campaign.

Single Player

• Career Mode: Dive into the day-to-day excitement of running your food truck, facing all the challenges and rewards that come with business ownership.

  The legend of Business Heroes begins here.

  Master Lee, once the world’s greatest entrepreneur, is running out of time — and patience. With no worthy heir to his empire, he creates the ultimate challenge: a business simulation so tough, only a true successor can conquer it. Based on his first venture, Street Grub throws you into the chaos of starting a food truck from scratch. Survive disasters, outsmart rivals, and grow faster than anyone dares — all while meeting Master Lee’s mysterious conditions. Will you rise… or get fried?

• Sandbox Mode: Flex your creative muscles and explore various strategies without limits.

• Weekly Challenge Mode: Test your skills against unique daily scenarios to maximise profits under varying conditions.

• Time Challenge Mode: Compete to set record valuations and climb to the top of the leaderboards.

Road Map – What’s Cooking Next?

We are just getting started. We will be adding the following to the game:

• Career: Large Enterprise Mode – Go beyond street food and scale up to a dozen multiple trucks, staff, and logistics like a true empire. (Includes several dashboards)

• Achievements – Unlock over 100 fun and challenging Steam achievements as you grow your business and master the food truck life.

• Time Challenge Mode – Compete against the clock in high-pressure scenarios where every second (and sale) counts.

• Leaderboards – Climb the local and global rankings. Compare your company value, strategies, and efficiency with others.

• Weekly Challenges – Special themed events with modifiers and rewards to keep gameplay fresh.

• Daytime Actions – Interact more dynamically with the city during the day, from marketing stunts to mid-day strategy shifts.

• New Products – Expand your business with Tacos, Ramen, Sandwiches, and Hot Dogs – each with its own ingredients and strategies.

• AI Competitors – Smarter, more unpredictable rival vendors to compete with in various districts.

• Multiplayer – Face off against friends (or foes) in real-time or turn-based food truck showdowns.

This roadmap is subject to change based on your feedback and what the community hungers for most!

Developer

Business Heroes: Street Grub is developed by our indie team of three food-loving gamers. The game will be launching in Early Access, which means we’re actively building new features based on community feedback. Try the free demo and let us know what you think – every wishlist and comment helps us make the game even tastier.

Note: This demo is a work-in-progress. Some art and balance are still being polished – but we hope you enjoy this sneak peek into our street food world!

Use of AI in our game development process

We are committed to celebrating human creativity. All artwork in our game is 100% human-made, commissioned directly from talented artists. We do not use generative AI for any of our visual assets. We believe in transparency and stand by our artists' work; if you have any questions about a piece's origin, we are happy to provide its work-in-progress or source files.

While we don't use AI for art generation, we do embrace it as an assistive tool to improve our workflow. We use AI-powered features for code prediction to streamline development and to help us review, shorten, and simplify our writing for better clarity.